Alex Murphy

alex.murphy@nul.global

Hello, Alex 👋

Your key metrics, and actionable insights — all in one place.

Sell-Through Rate

+4.2%

61%

/ 80%

Week of Covers

7.3

/ 12 wks

GMROI

+0.2

$2.4

/ $3.0

Net Sales

$43,061.00 +8.2%

Trend Intelligence

Coming Soon

Top emerging trends

View all trends →

Sheer layering Emerging

semi-sheer layering SS26 womenswear

8 SKU matches conf 0.89

Butter linen co-ords Accelerating

butter yellow linen co-ord resort

5 SKU matches conf 0.94

Minimal wide-leg trousers Emerging

wide-leg minimal neutral tailored

11 SKU matches conf 0.82

Suggestions

+12

Segmentation

A new segmentation has been created

Target: All Asia Stores Creator: Alex M.

31 Mar 2026

Segmentation

A segmentation has been edited

Target: High-Velocity Suburbs Editor: Sarah T.

31 Mar 2026

Policy

A new policy has been created

Inventory Replenishment Tiers Creator: System Gen

30 Mar 2026

+24

Replenishment

A new replenishment report has been created

Outerwear Shortages Impact: +$45K

30 Mar 2026

+18

Markdown

A new markdown report has been created

Spring End of Season Impact: +$120K

29 Mar 2026

L&S

OTB

A new OTB plan has been created

Q3 2026 Budget Total allocated: $1.2M

28 Mar 2026

Assortment

A new Assortment plan has been created

Summer Basic Tees (Omnichannel) Creator: Alex M.

26 Mar 2026

Segmentation

A new segmentation has been created

Target: APAC Online Channels Creator: Sarah T.

15 Mar 2026

Approved by Alex Murphy on 16 Mar 2026

L&S

OTB

A new OTB plan has been updated

Q2 2026 Budget Revision Total allocated: $980K

20 Mar 2026

Approved by Alex Murphy on 21 Mar 2026

Replenishment

A new replenishment report has been created

Hero SKU Restock — Marina Bay Impact: +$1.2M

22 Mar 2026

Approved by Alex Murphy on 22 Mar 2026

Markdown

A new markdown report has been created

50% Markdown — Too Aggressive Impact: +$200K

22 Mar 2026

Rejected by Alex Murphy on 23 Mar 2026

Policy

A new policy has been edited

Min Reorder Frequency Override Editor: System Gen

18 Mar 2026

Rejected by Alex Murphy on 19 Mar 2026